
Surfing Roots Bring the Brand Back to the Beach
Though many people equate UGG with warm, cozy boots, the island company is crossing more than oceans with their new spring and summer collections. This warm weather footwear may seem out of place in an industry that perfected boots for cold conditions, but these fun, flirty and functional styles incorporate the comfort and durability in a new look that will keep you in UGGs long past the last snowfall. First off, I have to mention that I was a skeptic of the UGG sandals in the beginning because, just like their warmer cousins, the styles have fleece on them! I know it is a scary concept to comprehend and at first glance and it makes no sense at all. Fleece in the summer? Luckily, the small amounts of soft, fleecy goodness are for the most part strategically placed in certain sandal styles for comfort and softness, not warmth. Not to mention this is a feature hardly any sandal companies can boast about. Speaking of original, that is exactly how I would describe the UGG sandal styles. In a world where flip-flops seem to take over come late-May, the UGG summer look proves to be much more fulfilling in terms of visual appeal and comfort. So pack away those Classics and bring out the Mar, Gypsy and Matala!
My UGG Sandals Have Roots
It actually makes perfect sense that UGG makes sandals since the smarty surfer Brian Smith first brought the fleece boots to the United States via California. The UGG sandals seemed to have re-discovered their roots, blending UGG accessible luxury with summer versatility. Smith first brought UGGs over in 1978 carrying the fleecy wonders in a single plastic bag. The rest is history I guess. But finally, after decades of perfecting the boot look, UGG has thought back to its origins and realized that though UGG boots are great for those chilly days out of water, the sunny environment of Cali sometimes outshines the need for so much coverage. Hence the UGG sandal was born. As any UGG sandal wearer can vouch, the company has stayed true to their mission and kept the sandals distinctive in a world full of plastic flip-flops and strappy chaos. So you can be still use UGGs for all your footwear needs whether you need the warmth of the boot or the freedom of a sandal.
Catwalk on the Boardwalk: UGG Sandals for Everyday
Embodied in numerous new UGG looks is the ultimate summer allure you can capture in your personal style. Whether you desire the casual flat sandal or a stylish wedge, the UGG sandals can complete your look so that you can be hot when it's hot. Don't be afraid to venture into this new terrain of summer UGG designs. How else can you capture that flowing elegance displayed across the pages of UGG 's home website? With these sandals of course! Though the models pictured make their style appear effortless, the statuesque look of these shoes is not exclusive to 5'10” runway cats. Believe it or not, the sophistication of the UGG sandals speaks for itself when anyone, no matter what their stature, slips them on. They instantly transform that barefoot into a style force to be reckoned with. I know these statements seem strong, but you will understand what I'm talking about the moment your foot touches the foot bed of these sandals. Aside from displaying a design unique to UGG , these sandals fit into almost anyone's summer wardrobe. They most definitely will fit into yours. The only question now is picking what style is most like you.
Direct Flight to Paradise Beach: Let your UGGs Transport You!
One of the most common descriptive words I have seen businesses use to describe the UGG sandal line is “carefree.” What a perfect descriptor! To me “carefree” means tall palm trees swaying in the breeze on a long, white sandy beach while turquoise waves lap upon the shore. Unfortunately, such a carefree environment is hardly anyone's norm; especially not mine. So when I find a shoe that personifies this feeling and all I have to do is put my foot into it? I'm sold. Okay, so we may not all be having fantasy island daydreams when wearing the UGG sandals, but I am a serious believer that these shoes have an aura about them that cannot be repeated. Nothing can be better for the mind, body and soul than to capture that relaxing sentiment of a tranquil day at the beach. Unless you are a cold-weather gal (in which case you can still be satisfied by UGGs classic winter boots that might transport you to Antarctica-at least there are no crowds there!) you can find solace in these styles each day. My non-believers may poke fun at this elaborate attempt to create an imaginative retreat but if you just flip through pictures of people wearing their UGG sandals, you will see that the intelligent design has created in only a summer sandal all the feelings of luxury and comfort-two things UGG prides itself on providing for its fans.
Ok, so I admit I am not transported in any literal or figurative sense to the tropical beaches I speak of, but I do honestly feel one thing when I wear the UGG sandals and that is relaxed. The workings of the shoe fit right into that feeling and transform into the perfect summer sandal. The style is not too pretentious to walk around the boardwalk in for the afternoon nor is it too casual to put on for that dinner party later in the evening. And if you do not frequent boardwalks or dinner parties, fear not! Your UGG sandals will work for you in most settings this summer. Just remember that even though they are UGGs, these sandals won't fare too well after the leaves are red and orange. But as long as those buds are leafy green, keep rockin' the sophisticated yet laid-back design of UGG sandals.
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